Grand Marshal

The Downtown Parade of Lights is honored to present the 2025 Grand Marshal, Don Guerra.

Don Guerra is the founder and head baker of Barrio Bread and a nationally recognized leader in community-based baking and regional grain revival. With a background in education and more than three decades of baking experience, Don has pioneered a unique field-to-loaf model that connects farmers, millers, bakers, and eaters through heritage grains grown in the Southwest.

His award-winning bakery has become a hub for flavor, culture, and sustainable food systems. Don’s work champions biodiversity, strengthens regional grain economies, and celebrates the agricultural heritage of the Sonoran Desert. In recognition of his innovation and impact, Don received the 2022 James Beard Award for Outstanding Baker.

Beyond the bakery, Don leads Barrio Grains and Barrio Bagel & Slice, expanding access to locally grown grain products and inspiring a new generation of bakers. He continues to teach, collaborate, and advocate nationally — sharing knowledge and building resilient food communities grounded in health, craft, and connection.

Deeply rooted in Tucson, Don’s work is both a love letter and a lifelong commitment to the region he calls home. He draws daily inspiration from the desert landscape, the farmers who cultivate it, and the people who make up its vibrant community. Through his efforts, Don continues to strengthen Tucson’s identity as a world-class food city — one that honors its heritage, uplifts local producers, and celebrates the rich cultural and ecological diversity of the Sonoran Desert.

The 2024 Grand Marshal was Carlotta Flores.

The 2023 Grand Marshal was Dr. Dante Lauretta.